Mautic — The only true Open Source Marketing Automation Suite

Mautic is currently the only fully-featured, omnichannel Open Source solution for marketing automation on the market. From a feature perspective, Mautic does not have to hide from the big, proprietary players.

Mautic was founded in 2014 in Boston and is similarly organized as many other Open Source projects. There is a free community version that can be downloaded and self-hosted at https://www.mautic.org/. There is also a commercial version for enterprise use, which can be rented from the cloud as a SaaS solution.

Currently, there are about 1,000 developers in the community who contribute to the project. Mautic has been translated into 35 languages and is used by about 250,000 companies worldwide. Customers include Airbus, and Konica Minolta, among others.

Through the acquisition of Acquia in 2019, the Mautic Project has gained a strong Enterprise Partner with a similar open-source mindset. This should ensure further development in the long term.

The most important features of Mautic

Multi-Channel campaigns

Mautic campaign builder
Mautic campaign builder
The Mautic Campaign Builder

With Mautic’s campaign builder it is a matter of minutes to set up a drip campaign, an abandoned cart campaign or a double opt-in process.

Website Tracking

Mautic contact history
Mautic contact history
The Mautic Contact History

As you can see in the screenshot, the system can be set up in a way to be fully GDPR-compliant. IP addresses can be anonymized and user's data can be deleted. Of course, it is in your duty to set up opt-ins and campaigns in a privacy laws compliant way.

Email Marketing

Mautic email builder
Mautic email builder
The Mautic Email Builder

There are already a couple of nice email templates available, which can be customized via an intuitive builder with a live preview via drag & drop. But of course, you can also develop your own templates for emails, forms, and landing pages. Mautic handles this through so-called themes which consist of twig templates.

Segmentation & Contact Management

Mautic Segment Filter
Mautic Segment Filter
The Mautic Segment Filter

Any number of filter criteria can be combined with each other. Exclusion criteria are of course also possible.

Contact management distinguishes between contacts (persons) and companies. Thus Mautic can be used for B2C as well as for B2B use cases.

Stages and Scoring

Landing Pages & Forms

Mautic Form Builder
Mautic Form Builder
The Mautic Form Builder

An important part of a marketing automation solution are landing pages and forms to collect user data and store opt-ins. With Mautic, both landing pages and forms can be created quickly and easily. A preview function is available for both. The forms can then be easily embedded in their own landing pages or in external websites.

Personalization with Dynamic Web Content

Dynamic Web Content in Mautic
Dynamic Web Content in Mautic
Dynamic Web Content in Mautic

The goal here is to improve the user experience by showing visitors content that is relevant to them. This feature is often used to increase the conversion rate. The content variants can be edited using a WYSIWYG editor or HTML code.

Integrations & Plugins

Mautic Plugins & Integrations
Mautic Plugins & Integrations
Mautic Plugins & Integrations

If the required integration does not yet exist, the open API can also be used to build a custom connection.

On which technologies is Mautic built?

Mautic as Enterprise Solution

For the Mautic Enterprise version, there exists also a multi-tenant management system called Maestro. It can be used to manage multiple Mautic instances. This allows a larger organization to centrally control and synchronize the local instances of brands, countries or subsidiaries.

Maestro manages multiple Mautic instances
Maestro manages multiple Mautic instances
Maestro — Mautic’s Multi-tenant solution

In Maestro’s central management dashboard, you can view aggregated data from individual Mautic instances and run detailed reports.

Maestro Management Dashboard
Maestro Management Dashboard
Mautic Maestro Dashboard with aggregated data

You can also quickly roll out new template-based, pre-populated Mautic instances for new subsidiaries or franchise takers. Successful campaigns and other assets can be copied from one Mautic instance to others.

Why should I choose Mautic?

  • Mautic offers an amazingly large feature set at a low price.
  • Mautic is extremely easy to use and quick to learn.
  • Standard integrations for the most popular third-party systems are available out of the box.
  • A large developer community provides extensions, bug fixes, and innovation.
  • Mautic can be easily customized and extended thanks to its open-source approach.

Mautic in action

Mautic Resources

In addition, there is also a Youtube Channel where you can quickly learn through short video tutorials.

On the Mautic blog, you can find nice tutorials like Creating a double opt-in email campaign.

If you are a developer and would like to explore how Mautic themes are built, you can find that information here.

Senior Solutions Engineer at Acquia, thrilled by digital technologies, outdoor sports, nature, sustainability and transparency. Based in Munich, Germany.

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