The term Customer Data Platform or CDP for short is quite a hyped topic in the field of marketing applications. Many software vendors are currently jumping on this trend. But what exactly is behind the buzzword CDP and what can a Customer Data Platform do for me?

What is a Customer Data Platform?

Let’s start simple…


Mautic is currently the only fully-featured, omnichannel Open Source solution for marketing automation on the market. From a feature perspective, Mautic does not have to hide from the big, proprietary players.

Mautic was founded in 2014 in Boston and is similarly organized as many other Open Source projects. There is…


In this article, I would like to draw your attention to some exciting technology projects that are helping people in the current crisis. I have also compiled a list of open source solutions that should serve as inspiration for new online services.

Innovative projects with digital technologies

There are a number of really great initiatives…


Using Google Cloud’s Machine Learning as a Service | Towards AI

With the help of NLP services like the Natural Language API of Google Cloud, it is possible to analyze the mood of a text. Google calls this feature the “Sentiment Analysis”. Let’s explore how this works and how you can use it for your chatbot or CRM.

Before starting the…


Chatbots are on the rise. There are already plenty of more or less useful chatbots out there, most of them based on Facebook Messenger. If you, however, reside in Europe, India, South America or Africa, it is likely that you are using WhatsApp as your preferred communication channel (stats). Nice…

Thomas Kraehe

Senior Solutions Engineer at Acquia, thrilled by digital technologies, outdoor sports, nature, sustainability and transparency. Based in Munich, Germany.

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