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Thomas Kraehe

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Thomas Kraehe

Technology against misinformation — the Content Authenticity Initiative

Under the name Content Authenticity Initiative (CAI), renowned media and technology companies, non-governmental organizations and…

Mar 6, 2023

Technology against misinformation — the Content Authenticity Initiative

Mar 6, 2023

Thomas Kraehe

A radically new approach to Content Management — Speed up everything with Adobe Edge Delivery…

One revolution follows the next at Adobe! The new Adobe Edge Delivery Services promises nothing less than the fastest websites on the…

Apr 18

A radically new approach to Content Management — Speed up everything with Adobe Edge Delivery…

Apr 18

Thomas Kraehe
in
Towards AI

Adobe Firefly — How generative AI is revolutionizing the way marketers work

At the recent Adobe Summit in Las Vegas, Adobe unveiled a new AI tool called Firefly. Firefly is Adobe’s answer to the latest generation of…

Apr 14, 2023

Adobe Firefly — How generative AI is revolutionizing the way marketers work

Apr 14, 2023

Thomas Kraehe
in
Bootcamp

How Adobe Express makes professional content creation possible for everyone

Adobe has been the top dog in creative content creation for 40 years. The American software manufacturer has had to reinvent itself several…

Apr 13, 2023

How Adobe Express makes professional content creation possible for everyone

Apr 13, 2023

Thomas Kraehe

Why would I need a Customer Data Platform?

The term Customer Data Platform or CDP for short is quite a hyped topic in the field of marketing applications. Many software vendors are…

Nov 4, 2020

Why would I need a Customer Data Platform?

Nov 4, 2020

Thomas Kraehe

Mautic — The only true Open Source Marketing Automation suite

Mautic is currently the only fully-featured, omnichannel Open Source solution for marketing automation on the market. From a feature…

Apr 13, 2020

Mautic campaign builder

Apr 13, 2020

Thomas Kraehe

How Open Source Technologies can help in Times of Crisis

In this article, I would like to share my experiences with digital communication in times of crisis and draw your attention to some…

Apr 7, 2020

How Open Source Technologies can help in Times of Crisis

Apr 7, 2020

Thomas Kraehe
in
Towards AI

Analyzing the Mood of Chat Messages with Google Cloud NLP’s API

With the help of NLP services like the Natural Language API of the Google Cloud, it is possible to analyze the mood of a text. Google…

Aug 2, 2019

Mood Detection of the Messenger Communication Platform

Aug 2, 2019

Thomas Kraehe
in
Towards Data Science

Building a WhatsApp chatbot in 5 minutes without coding

Chatbots are on the rise. There are already plenty of more or less useful chatbots out there, most of them based on Facebook Messenger. If…

May 14, 2019

Building a WhatsApp chatbot in 5 minutes without coding

May 14, 2019

Thomas Kraehe

Thomas Kraehe

Senior Partner Solutions Consultant at Adobe, thrilled by digital technologies, outdoor sports, nature, sustainability and transparency.

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