PinnedThomas KraeheTechnology against misinformation — the Content Authenticity InitiativeUnder the name Content Authenticity Initiative (CAI), renowned media and technology companies, non-governmental organizations and…Mar 6, 2023Mar 6, 2023
Thomas KraeheA radically new approach to Content Management — Speed up everything with Adobe Edge Delivery…One revolution follows the next at Adobe! The new Adobe Edge Delivery Services promises nothing less than the fastest websites on the…Apr 18Apr 18
Thomas KraeheinTowards AIAdobe Firefly — How generative AI is revolutionizing the way marketers workAt the recent Adobe Summit in Las Vegas, Adobe unveiled a new AI tool called Firefly. Firefly is Adobe’s answer to the latest generation of…Apr 14, 2023Apr 14, 2023
Thomas KraeheinBootcampHow Adobe Express makes professional content creation possible for everyoneAdobe has been the top dog in creative content creation for 40 years. The American software manufacturer has had to reinvent itself several…Apr 13, 2023Apr 13, 2023
Thomas KraeheWhy would I need a Customer Data Platform?The term Customer Data Platform or CDP for short is quite a hyped topic in the field of marketing applications. Many software vendors are…Nov 4, 2020Nov 4, 2020
Thomas KraeheMautic — The only true Open Source Marketing Automation suiteMautic is currently the only fully-featured, omnichannel Open Source solution for marketing automation on the market. From a feature…Apr 13, 20201Apr 13, 20201
Thomas KraeheHow Open Source Technologies can help in Times of CrisisIn this article, I would like to share my experiences with digital communication in times of crisis and draw your attention to some…Apr 7, 2020Apr 7, 2020
Thomas KraeheinTowards AIAnalyzing the Mood of Chat Messages with Google Cloud NLP’s APIWith the help of NLP services like the Natural Language API of the Google Cloud, it is possible to analyze the mood of a text. Google…Aug 2, 20191Aug 2, 20191
Thomas KraeheinTowards Data ScienceBuilding a WhatsApp chatbot in 5 minutes without codingChatbots are on the rise. There are already plenty of more or less useful chatbots out there, most of them based on Facebook Messenger. If…May 14, 20194May 14, 20194